Tuesday, 9 October 2007

http://www.genderads.com/

The next segment, section 5, deals with forms of (female) objectification. Because the ads showing forms of objectification were so prevalent, I needed to dedicate a series of pages to the issue. Body Parts I Looks at how women’s breasts are used in advertising, while Body Parts II looks at further objectification of other body parts. No Subject demonstrates how objectification works to deny the subjectivity (the individuality) of the woman in the ad. Sex Object is a page that features the common representation of the woman as a purse sex object, there for the gaze and musings of the viewer.

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