Friday 30 November 2007



50's advert representing women to be caring but then sexual too.



60's advert that shows women being domestic and sticking to there norms and values.



70's wonder woman comercial that shows the women being looked at and not excepted to the fcat that she just wants to be a superhero.



80's women being represnted to be the 'new woman' which shows that she is independent but in some ways can be presented to be a 'sexual object'


90's women being independent but then the eye candy for men

Monday 26 November 2007

Blog Summaries

Both me and Naziya decided that we will work with Tanya, as she her blog buddy was not in today. We all somehow had managed to link our studies in some way inorder to give ourselves the oppourtunity to see what they have got to offer.Some of the areas me and Naziya had a discussion was over how females are seen to be inferior and how the males are seen to be superior. Furthemore, me and Dips were also looking at areas such as Masuculinity and gender roles itself. This is some way had also benefited Tanya as she was looking at Females in EastEnders, and we discussed what theroist all 3 of us can use, and the books that can come in handy for us all.
10 key points

Hype - Excitement built up by the media, Because of shocking news. This links well with my study because seeing Angelina Jolie performs and ‘New woman’ creates hype in the industry because she has not stuck to the usual stereotype of a woman.

Icon - Representing something- Angelina Jolie being an idol for a female audience. Her being able to have woman identify with her and wanting to be like her.

Ideology - A set of attitudes, beliefs, and values. This links well with my study because the represents the attitudes of the couples nowadays.

Kung fu - fight scene’s –This links well with my study as Angelina Jolie performs loads of fighting scene’s but we wouldn’t associate women in physical fighting it’s very rare but en forced very well.

Chiaroscuro lighting – Sharply constructing lighting, where strong highlight’s and dark shadow’s used for dramatic and atmospheric scene’s. There are many scenes’ where they use this particular lighting but in particular, Brad Pitt comes home and Jolie is waiting for him there wanting to kill him.

Crab Shot - Contained place- Hidden- This goes well with my study because in the fight scene the camera is placed in the plants, which shows the ‘eeriness’ of the atmosphere.

Deep Focus - Camera techniques this allows the object to be near and far from the camera and focus at the same time.
Feminism - Status of women by challenging values and construction. This goes well with my study as it challenge’s the stereotypes and present’s ‘The new woman’.


Femme fatale - Female who seduces and deceives in the movie in Mr and Mrs Smith she use’s her sexuality in order to get what she wants in the end.
Big close up - Emphasise on the image in order to capture the emotion. This goes well with my Study, as there is many big close up shot on the faces of the characters in order to capture their emotions.

Feminism- Status of women by challenging values and construction. This goes well with my study as it challenge's the sterotypes and present's 'the new woman'.

Big close up- emphasise on the image in order to capture the emotion. This goes well with my study, as there is many big close up shots on the faces of the characters in order to capture their emotions.

Book research

1.Natasha Walter-
‘On the move’
‘We need feminism now more then ever’
‘Better sex for bored couples’
‘You’ve got a lot of women in powerful position’s ‘
This goes well with my study, as it’s representing women in the new generation, which shows women are independent and linking in a less patriarchal society. It’s almost looking at a new woman’.


2.Media Studies- The essential resource- Phillip Rayner, Peter Wall and Stephen Kruger

‘Women can be powerful, Vulnerable and Feminine’
‘Re-imaging gendered relations’
‘Masculine roles’
Mr and Mrs Smith entail a clear representation of Women coming from being passive to the powerful Woman. Where Jolie is taking over the Masculine Roles.
3.David Guntlet

Media, Gender and Identity
‘Using women in the kitchen and Bather room adverts’
‘Women only in adverts for Beauty, cleanliness, family and pleasing others’
‘Men seem to be more interested in achievement and having fun’
David Gunter’s book on media gender and identity clearly outlines the differences men and women have and he focuses on a particular part, which linked with my study, which was’ stereotypes’. Jolie has a more dominant role in this film so according to this book it looks like the stereotypes have been broken.

4.Germaine Greer

The whole woman
‘She is a failure if she is not beautiful’
‘So establishing their lifelong reliance on beauty products’
Germaine Greer tackles the fact that women have to be beautiful to be successful. I can agree with this statement to an extent as it remains a fact that ‘Angelina Jolie’ is a beautiful woman but her playing this rebel and wanting to kill her husband shows that she does not really care about how she looks so this can be false too.
5.Mucer, Campbell, Jervis and Lewis (2001)

Media common concern about ‘ladettes’
‘Swearing, fast driving, graffiti- painting were as acceptable in women as in men’
‘Women were also asked to indicate how aggressive they were in their own lives’
‘Girl power’
Angelina jolie is the woman that takes up on all these acts mentioned above she has got girl power and she also is the feisty woman too.
6.Baehr and Dyer

Women and television
‘Taking women seriously’
‘Female topics, Rapes, and breast cancer’
Links well with my study as she is the woman that would tackle these issues because she’s independent and has a strong mind that does not need a man in her life.
7. McNeil

‘The symbolic Annihilation of women by the mass media’ (1978)
‘Women don’t count for much’
‘Women on American Television tells viewer’s that women don’t matter much in American society’
Linking this to my study was great because it proved to be wrong as Angelina Jolie is an American Woman and she is very successful and she is very important in the movie industry because she is representing the change in women and there independence nowadays.
8. Kaplan, 1983)

Women and Film
‘Woman is taking the screen’
‘Women are making a stand’
Having read this book I gathered very simple quotations as they were very short but then very effective and they linked to my study very well as Angelina Jolie was the centre of attention.
9. Humm, (1997)

Feminism and Film
‘Women had important roles in films’
This has proved to be true, as Angelina Jolie has taken the stand like many other women in the film industry. She has taken on an important role, to show how women are today.
10. Tasker, (1998)

Working Girls: Gender in sexuality popular Cinema.
‘The representations of women as ‘sex objects’ varied in style but was otherwise constant throughout’
This linked slightly to my study as there is a scene where Angelina Jolie is dressed like a stripper and she then seduces a man in order to get something, So you can look at it in both ways she is made to look like a sex object but then the man is looking like a fool because he gets fooled around with.








Sunday 4 November 2007

My blog buddy....

My blog buddie that i have choosen is Naziya... this is because we have the same topic that we are tackling.....Naziya issues and debates is about how women are stopped by the 'Glass ceiling' and seem to be dominated by men....She has the same sort of arguement as me ...

My second blog buddyy...is hammad because he's talking about a similar arguement to why and how the society is changing and making women look supieror to men....